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| SELECTED WORK |

| SELECTED WORK |

Karpous

A product ecosystem designed to make tokenized Real-World Assets easier to access, understand, and manage.

A product ecosystem designed to make tokenized Real-World Assets easier to access, understand, and manage.

A product ecosystem designed to make tokenized Real-World Assets easier to access, understand, and manage.

ROLE

SENIOR UI UX DESIGNER

ROLE

Product Rebrand

Product Rebrand

Mobile App

Mobile App

Web App

Web App

Landing Page

Landing Page

COLLABORATION

Founder, manager, developers, finance, accounting, marketing, and design team

Founder, manager, developers, finance, accounting, marketing, and design team

STAY

CONNECTED

Karpous investment dashboard showing asset value, portfolio allocation, and investment actions.
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| OVERVIEW |

| OVERVIEW |

               Karpous is a product ecosystem that makes tokenized real-world assets easier to access, understand, and manage through term-based earning, fractional asset exposure via fTokens, Launchpad allocations, secondary trading, wallet funding, referrals, and portfolio tracking. I led the product rebrand and end-to-end UI/UX redesign across mobile, web, and marketing, making the complex Web3 and RWA experience more structured and intuitive.
               Karpous is a product ecosystem that makes tokenized real-world assets easier to access, understand, and manage through term-based earning, fractional asset exposure via fTokens, Launchpad allocations, secondary trading, wallet funding, referrals, and portfolio tracking. I led the product rebrand and end-to-end UI/UX redesign across mobile, web, and marketing, making the complex Web3 and RWA experience more structured and intuitive.
               Karpous is a product ecosystem that makes tokenized real-world assets easier to access, understand, and manage through term-based earning, fractional asset exposure via fTokens, Launchpad allocations, secondary trading, wallet funding, referrals, and portfolio tracking. I led the product rebrand and end-to-end UI/UX redesign across mobile, web, and marketing, making the complex Web3 and RWA experience more structured and intuitive.
               Karpous is a product ecosystem that makes tokenized real-world assets easier to access, understand, and manage through term-based earning, fractional asset exposure via fTokens, Launchpad allocations, secondary trading, wallet funding, referrals, and portfolio tracking. I led the product rebrand and end-to-end UI/UX redesign across mobile, web, and marketing, making the complex Web3 and RWA experience more structured and intuitive.
(e4® — 01)
(e4® — 01)
Real-World Assets · Web3
Real-World Assets · Web3
Real-World Assets · Web3

| PROBLEM |

| PROBLEM |

(e5® — 02)
(e5® — 02)
The Architecture of Trust

People were being asked to trust an unfamiliar investment product with high-value decisions. Concepts such as fTokens, claim certificates, vesting, and tiers had little built-in meaning, yet the existing experience did not clearly explain how they worked or why they mattered.

Funnel data showed significant drop-off at two critical points: the long, rigid KYC journey and asset-detail pages where users needed to understand what they were buying, the terms involved, and what would happen next.

Behind this friction was a platform with multiple investment mechanics—fractional assets, yields, launchpad allocations, and marketplace activity, each with different rules and levels of risk. The redesign needed to create one coherent system without making every action feel the same: connected, but never identical.

| THE FRAMEWORK |

| THE FRAMEWORK |

(Nc6® — 03)
(Nc6® — 03)
Framework Karpous | Flow
Framework Karpous | Flow

| PROCESS |

Trust is built through clarity, not decoration. The entire redesign was driven by four structural pillars to ensure the ecosystem was secure, scalable, and execution-ready.

(e4® — 01)

01.

Distinct Boundaries

Helping users clearly differentiate between Earn, Launchpad, fTokens, and Exchange mechanics before they commit capital.

02.

Predictable Actions

Eliminating surprises by explicitly communicating verification requirements, fees, amounts, and exact next steps.

03.

Visible Ownership

Structuring the interface so users can track assets, rewards, and portfolio changes at exactly the right moment.

04.

Systematic Delivery

Standardizing guidelines and documenting logic so precisely that developers could build without second-guessing.

Three decisions that shaped it

| DECISIONS |

| DECISIONS |

Key Design Decisions

Key Design Decisions

(Bb5® — 04)

How the products connect

How the products connect

| DECISIONS 1 |

| DECISIONS 1 |

Karpous product decision framework showing how Earn, fTokens, Launchpad, and Exchange support different investment decisions.

The risk with an ecosystem like this is that each product gets designed alone and the user is left to work out how they relate. So I designed around the links. KRPS staking connects to launchpad tiers, yield boosts, and fee discounts, and the portfolio view brings balances, stakes and yield, launchpad allocations, and referral rewards into one place. A new user doesn't have to learn six products. They learn how their own money moves through one system.

The risk with an ecosystem like this is that each product gets designed alone and the user is left to work out how they relate. So I designed around the links. KRPS staking connects to launchpad tiers, yield boosts, and fee discounts, and the portfolio view brings balances, stakes and yield, launchpad allocations, and referral rewards into one place. A new user doesn't have to learn six products. They learn how their own money moves through one system.

What I put on the factsheet

What I put on the factsheet

| DECISIONS 2 |

| DECISIONS 2 |

Before Redesign Karpous

Before

01.

Yield is a plain label, same weight as every other row.

02.

Mostly company facts

Nothing about how long money is tied up, at least without scrolling.

Before

Before

After Redesign Karpous

After

01.

Return goes first.

02.

Verified badge next to the website link.

03.

Duration and withdrawal rules sit beside the entry price

04.

Fill rate as a bar, with the amount left.

After

After

Unclear asset pages were a main reason people hesitated, so I built the factsheet and asset detail around what a cautious investor needs to see first: target yield, tenor, risks, principal floor, pool capacity, and allocation status. For the unfamiliar instruments, the answer was not to simplify the product but to put the information where the doubt happens.

Unclear asset pages were a main reason people hesitated, so I built the factsheet and asset detail around what a cautious investor needs to see first: target yield, tenor, risks, principal floor, pool capacity, and allocation status. For the unfamiliar instruments, the answer was not to simplify the product but to put the information where the doubt happens.

Each product answers a different question
Earn

01.

01.

01.

How long are my funds committed, and what can I expect?

Karpous Earn Card
fTokens

02.

02.

02.

What asset or industry am I gaining exposure to?

fToken Chart
Launchpad

03.

03.

03.

Am I eligible, and what allocation can I access?

Bar Progress Karpous
Exchange

04.

04.

04.

How can I manage or trade an eligible position later?

Exchange progress

The rebrand covered three places people meet Karpous. Each one had a different job.

| SURFACES |

| SURFACES |

What The Rebrand Covered

What The Rebrand Covered

(Bb5® — 04)
Karpous landing page designed to communicate the platform’s RWA investment offering and prompt app downloads.
Landing Page

Part of the rebrand, with animation and parallax. The challenge was producing ideas strong enough for high stakeholder expectations, on a page whose job is to make a stranger trust a platform they have never used. Stakeholders were satisfied, and the information became clearer.

Karpous landing page designed to communicate the platform’s RWA investment offering and prompt app downloads.
Landing Page

Part of the rebrand, with animation and parallax. The challenge was producing ideas strong enough for high stakeholder expectations, on a page whose job is to make a stranger trust a platform they have never used. Stakeholders were satisfied, and the information became clearer.

Karpous mobile CRM interface for viewing customer records, relationship activity, and follow-up information.
Mobile App

The biggest piece, and the one that moved trust the most. User trust rose sharply and investors grew more confident. The KYC signup funnel became about 80% more efficient without weakening security, and critical bugs dropped after the redesign, leaving mostly minor interface-level issues.

Karpous mobile CRM interface for viewing customer records, relationship activity, and follow-up information.
Mobile App

The biggest piece, and the one that moved trust the most. User trust rose sharply and investors grew more confident. The KYC signup funnel became about 80% more efficient without weakening security, and critical bugs dropped after the redesign, leaving mostly minor interface-level issues.

Karpous web app swap interface showing asset selection, exchange details, and transaction confirmation.
Web App

Built for people who preferred other devices, with the same scope and process as mobile. A surprising number of users turned out to prefer it.

| OTHER |

| OTHER |

Next Case Study

Next Case Study

Next Case Study

(Bb5®)
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We've partnered with businesses across various industries to help them achieve their goals.

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Karpous

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Designing trust into products that handle real risk.

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